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As a rule, I get particularly cautious when physicists make claims about biology (and, for what it's worth, that's what my day job involves doing right now). Often enough, they (we) are idealizing the wrong part of the system, ignoring what biologists already know, making predictions which have already been falsified, etc.

Not to say that's what is happening here, of course -- it's just important to keep occupational hazards in mind. ;-)

This is a priori more plausible than many another application of physics to biological systems, since magnetism is intrinsically a quantum thing anyway. The details of the issue are written up in Volume III of the Feynman Lectures, but this blog comment window might be too narrow to contain them.

Dang! You beat me to a post on the subject! I thought I'd share my own classical analogy to the quantum Zeno effect: my cat Zoe.

Like many cats, Zoe gets irritated when a bathroom door is closed, presumably blocking her from her territory. Once I've shut the door, there's a lag of a few seconds and then she rapidly approaches the bathroom door, ending up pressed against it. I've discovered, however, that if I swing the door open soon after closing it, I can interrupt Zoe's progress. If I open and shut the door with a rapid frequency (yep, I act weird around cats), I can keep Zoe from moving towards the door at all (until she gets bored with me and wanders off somewhere else.) By repeated 'measurements' of Zoe's progress, I suppress her natural instinct to scratch on the outside of the door.

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    Physics Cocktails

    • Heavy G
      The perfect pick-me-up when gravity gets you down.
      2 oz Tequila
      2 oz Triple sec
      2 oz Rose's sweetened lime juice
      7-Up or Sprite
      Mix tequila, triple sec and lime juice in a shaker and pour into a margarita glass. (Salted rim and ice are optional.) Top off with 7-Up/Sprite and let the weight of the world lift off your shoulders.
    • Listening to the Drums of Feynman
      The perfect nightcap after a long day struggling with QED equations.
      1 oz dark rum
      1/2 oz light rum
      1 oz Tia Maria
      2 oz light cream
      Crushed ice
      1/8 tsp ground nutmeg
      In a shaker half-filled with ice, combine the dark and light rum, Tia Maria, and cream. Shake well. Strain into an old fashioned glass almost filled with crushed ice. Dust with the nutmeg, and serve. Bongos optional.
    • Combustible Edison
      Electrify your friends with amazing pyrotechnics!
      2 oz brandy
      1 oz Campari
      1 oz fresh lemon juice
      Combine Campari and lemon juice in shaker filled with cracked ice. Shake and strain into chilled cocktail glass. Heat brandy in chafing dish, then ignite and pour into glass. Cocktail Go BOOM! Plus, Fire = Pretty!
    • Hiroshima Bomber
      Dr. Strangelove's drink of choice.
      3/4 Triple sec
      1/4 oz Bailey's Irish Cream
      2-3 drops Grenadine
      Fill shot glass 3/4 with Triple Sec. Layer Bailey's on top. Drop Grenadine in center of shot; it should billow up like a mushroom cloud. Remember to "duck and cover."
    • Mad Scientist
      Any mad scientist will tell you that flames make drinking more fun. What good is science if no one gets hurt?
      1 oz Midori melon liqueur
      1-1/2 oz sour mix
      1 splash soda water
      151 proof rum
      Mix melon liqueur, sour mix and soda water with ice in shaker. Shake and strain into martini glass. Top with rum and ignite. Try to take over the world.
    • Laser Beam
      Warning: may result in amplified stimulated emission.
      1 oz Southern Comfort
      1/2 oz Amaretto
      1/2 oz sloe gin
      1/2 oz vodka
      1/2 oz Triple sec
      7 oz orange juice
      Combine all liquor in a full glass of ice. Shake well. Garnish with orange and cherry. Serve to attractive target of choice.
    • Quantum Theory
      Guaranteed to collapse your wave function:
      3/4 oz Rum
      1/2 oz Strega
      1/4 oz Grand Marnier
      2 oz Pineapple juice
      Fill with Sweet and sour
      Pour rum, strega and Grand Marnier into a collins glass. Add pineapple and fill with sweet and sour. Sip until all the day's super-positioned states disappear.
    • The Black Hole
      So called because after one of these, you have already passed the event horizon of inebriation.
      1 oz. Kahlua
      1 oz. vodka
      .5 oz. Cointreau or Triple Sec
      .5 oz. dark rum
      .5 oz. Amaretto
      Pour into an old-fashioned glass over (scant) ice. Stir gently. Watch time slow.