nobody puts science in a corner
We might be missing the World Science Festival in New York City this weekend, but not to be outdone, Los Angeles is hosting the annual Book Expo America convention through Sunday, so there's still some excitement to be had locally. Actually, rather a lot excitement for hard-core bibliophiles like myself. Let me loose in a vast convention center filled with booths displaying all the forthcoming titles this fall from every single major publishing house (and countless independent publishers), augmented with complimentary novelty items, author signings, and tons of free giveaway Advance Review Copies (ARCs) -- honestly, it's like giving a junkie the keys to the crack factory. I wore myself out on Friday wandering through the booths, in what can only be described as "looting." (Back when I was a struggling young writer, snagging a pass to the book convention provided me with reading material for most of the year that I could otherwise ill afford.)
My scavenging efforts yielded quite the haul. I snagged 50+ free books, more than half of them Young Adult (YA) titles for my vast brood of nieces and nephews -- just in time for the summer break, when they might actually have time to read. The Spousal Unit received an autographed copy of Benjamin Wallace's The Billionaire's Vinegar (about the world's most expensive bottle of wine), plus an ARC of Mark Barrowcliffe's The Elfish Gene, a cheeky memoir about his teen years playing Dungeons and Dragons. We'll end up keeping a few titles for our own summer reading, giving most away as gifts, and donating the rest to the "library" in the tenant lounge of our building -- because it's all about spreading the book-love.
I was so caught up in the fever of the moment, that it didn't occur to me until yesterday afternoon that I hadn't seen a single popular science book among the promotional posters and giveaways. Not one. Nada. Zilch. "That can't be," I thought to myself, so I made a careful sweep of every single aisle, just to make sure. There was a single poster for Danica MacKellar's Math Doesn't Suck, and its sequel due out in the fall, but MacKellar herself -- a bona fide celebrity, with a book that did very well, sales-wise -- was nowhere to be found, not even among the 26 autographing tables where authors rotated in every hour (and sometimes on the half-hour). An author named Mark Kastleman was on hand signing his book Drug of the New Millennium, but even though the blurb mentioned "cutting-edge brain science," the actual book was listed in the Family & Relationships category, being more concerned with social issues than the underlying science.
Otherwise, I saw nothing. Science fiction and fantasy books were everywhere, of course, and there were course guides for math and science classes, and for acing standardized tests, plus a few plucky independent publishers pushing educational science products for younger ages. But none of the major publishing houses -- most of which have science titles in their catalogs -- were bothering to push those titles, or their authors, not even with posters and flyers. And in case you're wondering, yes, that includes the major academic/university presses. I did ask about the popular science books at one such booth, but the person just handed me the usual thick printed catalog and waved me off: "There's a list of all our titles in there."
Stop and think a moment about what this means. Book Expo America is the single largest conference in the US for the publishing industry, bringing together publishers, marketers, distributors, bookstore owners, educators, librarians, authors, and hardcore bibliophiles who just want a sneak peek at all the goodies in store for them a few months down the line. It's where publishers make their big marketing push, reaching out to all those prospective book buyers and distributors (all of them devoted readers in the bargain), thereby creating "buzz" for forthcoming titles and ensuring that their books will be carried by as many stores and libraries and other outlets as possible. It's a very big part of what determines the "hot" books the mass market book readers will be devouring this fall.
Every conceivable genre was prominently represented -- sci-fi, fantasy, mystery, romance, foreign language, business, self-help, New Age/spiritualism, general fiction, the classics, nonfiction, children's/YA, comic books/graphic novels, manga, you name it -- except for popular science. I could pick up autographed copies of Michelle Whitedove's She Talks to Angels (said angels have apparently told Ms. Whitedove all the secrets of the Afterlife), and something called Inner Paths to Outer Space, "an investigation into experiences of other realms of existence and contact with otherwordly beings." (Apparently psychedelic drugs and "other spiritual technologies" were involved in the author's "experiences.") But the work of popular science authors like Brian Greene, Lisa Randall, Janna Levin, Alan Lightman, Dava Sobel, Mary Roach (actually, come to think of it, I did see a poster for her new book, Bonk), Chris Mooney, Carl Zimmer, Natalie Angier, etc., etc., was nowhere to be found. Talk about being marginalized! The biggest book event of the year, and science wasn't even invited to the party. Maybe the invitation got lost in the mail.
Now, I don't know squat about how these massive conventions are planned; it's possible this year's science-book-famine was an unintentional oversight. But as both a science writer and avid reader, I find it profoundly upsetting. There are plenty of readers like myself out there who don't divide our reading material neatly into "science" and "not science" -- we savor all genres, provided the book is well-written and holds our interest -- and there are almost as many science-themed TV shows on the air right now as there are cheesy reality shows. Is it too much to ask that this be reflected in the biggest book industry event of the year? The booths need not be awash in science books, but would it kill the major publishing houses to feature one or two of their most promising titles and/or authors, like they do for every other genre they publish?
Better yet, perhaps they could cooperate and put together a special popular science pavilion, like those this year that featured African-American literature, independent publishers, and so forth. Perhaps then, the New York Times would see fit to include at least one popular science title in its annual list of Notable Books; last year was, notoriously, a shut-out for science. I refuse to believe this marginalization occurs because science writers are producing suck-y books that nobody wants to read. Far from it!
It's all the more ironic since science and technology are literally re-inventing the publishing industry -- albeit against its collective will. (Hmmm, Jen-Luc Piquant catches a whiff of conspiracy.) There were several panel discussions during this year's BEA about "new markets" and "digital formats," including a panel on blogging and online communities and what this could mean for traditional publishing, featuring (among others) Cory Doctorow and Whatever's John Scalzi.
(Jen-Luc was bemused to see Scalzi described in promotional materials as "sci-fi's fastest rising star." She bets it hasn't seemed all that fast to Scalzi himself, who's been slaving away in the trenches for over a decade, churning out first-rate work all the while. Jen-Luc is still trying to figure out when he sleeps, and suspects he's really a robot.)
Amazon had an entire booth devoted to its Kindle eBook reader, so I got to check out the device in person. I'd been mulling the possibility of buying one, just to see what eBooks are like, and was torn between the Kindle and Sony's E-Reader. Certainly the enabling electronic ink technology is fascinating. The specifics of each particular technology might vary, but essentially, all involve two sheets of thin plastic holding millions of two-color beads surrounded by oil to ensure the beads can rotate easily. When an electric voltage is applied, the beads rotate from black to white, or vice versa, as need be, to produce patterns on a page, very much like the pixels in a computer monitor. In this way, the text of a book can be electronically represented on the "page."
Storage capacities being what they are for electronic devices these days, you can pack quite a few entire "books" on one of those little devices. Considering how much of my carry-on luggage on longer trips consists of reading material, that's a very attractive option. Alas, I wasn't overly impressed with the Kindle. It looked... well... kinda cheap, even though the screen was perfectly readable. (One can only dream about the sort of e-Book reader Apple's kick-ass industrial designers would come up with, complete with the choice of lots of pretty colors. At least the Sony E-Reader comes in both silver and blue.)
So I guess I'll have to wait for the e-Book technology to develop a little further before it becomes a serious option. In the meantime, what can we do about the wholesale exclusion of popular science books from this year's BEA? Maybe we can sneak some science themes into the next crop of YA novels -- I am most impressed with the imaginative approaches taken by YA authors in this year's offerings, and young adults represent a huge fraction of the reading market, plus, it's always a good idea to get them hooked on science when they're young. Maybe popular science authors and their publishers can band together and set up their own booth at next year's BEA. Other ideas are welcome. We need a metaphorical Patrick Swayze, in Dirty Dancing, gallantly standing up for science and announcing, "Nobody puts science in a corner!" Science is part of our broader culture, too, after all -- surely that warrants at least a brief turn in the spotlight once in awhile.





























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